We think we're dreaming...<\/em><\/p>\nFor years that E-Commerce has been developing, the alarm has still not sounded.<\/p>\n
Except at Amazon which has understood that one of the great specificities of E-Commerce is in essence to integrate provision at home into the customer experience chain, even though this practical difficulty remains the main unsatisfied point of lux. (see the OpinionWay study for SprintProject).<\/p>\n
Delivery remains perceived as a commodity that is a source of problems, the negative image of which is carried by the carrier.<\/p>\n
And we see clearly that the real promise of Amazon Prime, which goes to the end of the subject, is not the subscription, but the serenity of the customer, the single contact on whom we can count .<\/p>\n
I have been familiar with the development of online services, and network operators, publishers and content operators have always worked in partnership in a context of strategic competition, at the crossroads of tectonic plates of respective skills, sometimes in a very conflicting manner. , but ultimately with happiness. And it is often also behind the scenes that great areas of value and profit are revealed. This is the case for example for Atos Worldline, one of whose first achievements was T\u00e9l\u00e9route in partnership with Lamy Wolters Kluwer, and which has now extended this value sharing model very far.<\/p>\n
Which brings me to the supply chain, SprintProject and its dear members.<\/p>\n
Distributors have perfect knowledge of their profession, integrating part of the supply chain. Logisticians have complete capacity on all elements of the supply chain, and are familiar with the needs of distribution.<\/p>\n
Only the two huge players Amazon and Alibaba have the capacity to operate end-to-end.<\/p>\n
All other actors are small, medium or large.<\/p>\n
It is by seeking partnerships to share skills and value, or even by developing shared platforms, that supply chain players will stand up.<\/p>\n
By offering their partners the UX capability which is their main point of weakness.<\/p>\n
By enabling crucial competitive value creation today.<\/p>\n
I know that it is more quickly said than done, that the obstacles are numerous, regulatory, financial, technical, cultural. There is no shortage of projects, and the first of them would be to define them with regard to the end customer UX value objective in BtoBtoC.<\/p>\n
Is this theoretical? Perhaps, coming from the candid person who only recently discovered this world of logistics.<\/p>\n
But it is undoubtedly also the major opportunity, and the best way to stand up to Amazon and Alibaba, or even ultimately to win through mobility and networking against the monolithic and the imperial.<\/p>\n
When it comes to innovation, which we often think of as technological and process-based, there is one,\u00a0 strategic innovation<\/em>, particularly urgent and timely<\/em>.<\/p>\nThis is my belief.<\/p>\n
\nCheck out the rest of SprintProject<\/em> blog<\/a><\/p>","protected":false},"excerpt":{"rendered":"Saturday morning, Deauville, first shopping, Carrefour hypermarket, when paying, I am charged separately for a contribution to the cost of the cart. Oh!? well\u2026 Then direction Herm\u00e8s, gift operation, I am billed separately for a contribution to the specific costs of luxury, advertising and doorsteps. Oh!? good\u2026 Back home, to recover, I buy\u2026<\/p>","protected":false},"author":3,"featured_media":17291,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[25,65,49,50,66],"class_list":["post-12116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus","tag-e-commerce","tag-innovation-strategique","tag-sprintproject","tag-supply-chain","tag-ux"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/posts\/12116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/comments?post=12116"}],"version-history":[{"count":2,"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/posts\/12116\/revisions"}],"predecessor-version":[{"id":19261,"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/posts\/12116\/revisions\/19261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/media\/17291"}],"wp:attachment":[{"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/media?parent=12116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/categories?post=12116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/tags?post=12116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}