{"id":12097,"date":"2018-06-21T13:38:29","date_gmt":"2018-06-21T11:38:29","guid":{"rendered":"http:\/\/www.sprint-project.com\/?p=12097"},"modified":"2024-02-29T18:19:48","modified_gmt":"2024-02-29T17:19:48","slug":"aux-armes-magasins","status":"publish","type":"post","link":"https:\/\/www.sprint-project.com\/en\/avis-dexpert\/2018\/06\/aux-armes-magasins\/","title":{"rendered":"To arms\u2026Stores!"},"content":{"rendered":"

By Franck Journo, expert in e-logistics, OMS and ship from store at N\u00e9o 26 \u2013 Managing Director<\/span><\/em><\/p>\n

No offense to anyone, the war between e-commerce and stores will not take place...consumers have decided that...<\/span><\/p>\n

So, false joy for the detractors sitting on their traditional immobility, destroyers of projects, who would have liked to blame the online commerce community for the situation of failure and impasse in which retail finds itself today \u2026<\/span><\/p>\n

If retail is experiencing difficulties or even declining sharply, while e-commerce is still growing every year, it is nothing because of online sales...and even less so because of Amazon.<\/span><\/p>\n

It will be enough for each of us to cross the Atlantic to understand that retailers in France have not really evolved: Quality of welcome, merchandising, variety of collections, and training of salespeople: But what has changed in 20 years? Silence\u2026<\/span><\/p>\n

For 20 years, online commerce has arrived in France, 20 years which have propelled Amazon, the world's leading retailer. Added to this is one of the most important changes of this century: The advent of mobility which, coupled with online sales, has transformed the average consumer into an unfaithful \u201cbeast\u201d struck by compulsive omnichannelness: \u201cAny time, Anywhere, Any moment\u201d, is where I want and when I want\u2026and if possible right away.<\/span><\/p>\n

Buy online, return or get a refund for your product in store, receive an order in store in 1 hour, try it and only pay for it after 15 days...wahoo, sure, but that's what customers want today today.<\/span><\/p>\n

So, understand that in the race for web development, it is to the great surprise the store that will come out on top, and will experience its craziest transformation: Digital transformation + digitalization of stores + ship-from-store = the trifecta winner of the next race which will take place at the world trade racecourse.<\/span><\/p>\n

It is therefore the web that will save our stores in danger, with the help of new technologies proven on the web...once again.<\/span><\/p>\n

So, \u201cto arms\u2026stores, form your battalions (of salespeople)\u201d because they will need them because the program that awaits them will be substantial\u2026no offense to everyone\u2026<\/span><\/p>\n

\n

Read all the \u00ab Expert Opinion \u00bb articles on the SprintProject\u00a0<\/em>blog<\/a><\/p>","protected":false},"excerpt":{"rendered":"

By Franck Journo, expert in e-logistics, OMS and ship from store at N\u00e9o 26 \u2013 Managing Director No offense to everyone, the war between e-commerce and stores will not take place...consumers have it decided thus... So, false joy for the detractors sitting on their traditional immobility, destroyers of projects, who would have...<\/p>","protected":false},"author":3,"featured_media":17285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[54,25,55,56,57],"class_list":["post-12097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avis-dexpert","tag-developpement-du-web","tag-e-commerce","tag-guerre","tag-magasin","tag-neo-26"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/posts\/12097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/comments?post=12097"}],"version-history":[{"count":1,"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/posts\/12097\/revisions"}],"predecessor-version":[{"id":19262,"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/posts\/12097\/revisions\/19262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/media\/17285"}],"wp:attachment":[{"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/media?parent=12097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/categories?post=12097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sprint-project.com\/en\/wp-json\/wp\/v2\/tags?post=12097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}